Broken Arrow Barry
Broken Arrow Barry is a short sample demographic study that was created for The Assembly at Broken Arrow. The complete study, with over 70 pages of corresponding documentation, was used to evaluate the community surrounding the church’s new 40 acre campus. Contact us to see how we can provide a study for your church.
A summary section of the demographic study follows.
Introduction
Meet Broken Arrow Barry and his family. They live within the 10‐minute drive radius from the corner of 101st and 129th in Broken Arrow, Oklahoma. He’s a 35‐55 year old man, married with two children. He and his wife are pursuing careers and both are likely to have attended college and work white collar professional jobs. They earn a combined household average income of right at $100,000 (Median income close to $80,000). The family owns two cars and lives in their own home paying an average of $1,164 on their mortgage (Median mortgage $1,029). Their average house costs $189,465 (Median house $152,907). They commute just over 20 minutes each day to work and likely drive alone in their cars after dropping off their kids at school/daycare.
They are a family that enjoys eating out, spending more than $4,259 this year on restaurants. That number is fast approaching the $5,851 they will spend on groceries this year. They like to spend extra cash on recreation ($4,650 a year). Golfing is a serious hobby for Barry. The family drives an SUV or minivan and likes to take on home and garden improvement projects. Television/video and sound equipment are big ticket items they are buying, spending around $1,800 this year alone. They also spend a significant amount of money with health care related costs (this year $4,800).
When asked if they have a religious preference, they most likely would say they are “Christian” (82%). They are lightly involved in a church (more than 65% are not involved or only somewhat involved in a church). Their preference of a worship style, if they do attend church is for a somewhat “contemporary” service. They have the potential to be generous people and if they become involved in a church they are likely to give above the national average toward the ministries of the church.
When they talk about their household concerns, they most often will mention concepts relating to their hopes and dreams. They also are concerned about marriage and parenting and are interested in having a more fulfilling marriage and better parenting skills. They also face increasing pressures relating to aging parents care.
Rationale
In general people are likely to attend a church that is within comfortable driving distance to their home. We reviewed maps and reports of our community using a 5 minute, 10 minute, and 15 minute drive time as a radius from our south campus. After reviewing the report, it became clear that the drive time that is most conceivable as a threshold for consideration for our south campus is 10 minutes. Therefore, data and interpretations that are made in this report are offered from the perspective that the 10 minute radius gives us the best snap shot of the demographic.
General
Population
The 10‐minute radius around our new church location comprises approximately 119,424 people. Many large churches set their ultimate goal as a congregation to positively impact and reach 10% of the community in which they are located.
Age
More than 73% of the population in our radius is over the age of 18. Over 31% of the population is in the age range of 35‐55. 15‐35 year olds comprise just over 27% of the population.
Race
• White (82.7%)
• Hispanic (4.9%)
• Black (4.2%)
• American Indian (3.7%)
• Asian (3.3%)
The radius around our church is overwhelming white (82.7%). Black (4.2%), American Indian (3.7%), Asian (3.3%), and Hispanic (4.9%) comprise the other demographic numbers for race. Numerically, of the minorities, the Hispanic population and the Asian population will have the most growth over the next 5 years.
Gender
The 10 minute radius around the south campus is comprised of 51% females and 49% male.
Family
Size of Family
• 37% are 3‐4 person family units
• 33% are 2 person families
• 19% are a 1 person family
Around 43% of households have children living in the home. 65% of family households have both a husband and wife in the home.
Work and Education
Type of work
Over 74% of employees in the target area have white‐collar jobs.
Top areas within the white‐collar jobs:
• professional (24.1%)
• management/business/financial (20.2%)
• sales (15.4%)
• administrative support (14.3%).
Over 44% of jobs from the target population relate to the services industry.
Retail trade is the second most common industry with 12% of employees working in this industry.
Level of educational attainment
• High school graduate (20.3%)
• Some College, No degree (24.4%)
• Associate Degree (10.2%)
• Bachelor’s Degree (28.4%)
• Master’s or higher (11 %).
Finances
The median household income of all the population—including all adult age brackets in the 10 minute radius is $73,193. The average household income is $91,937.
Housing
Ownership
Approximately 69% of the homes in the target area are owned by the family living in them. About 25% are rented.
Cost of House
The median cost of a house in the target area is $152,907. The average house is $189,465.
End of Sample Report. Contact us to see how we can prepare an affordable demographic study for your community.
